WE LOOK AT THINGS DIFFERENTLY
Synonymous with race and rally glory, Prodrive’s evolving into a go-to powerhouse for everything from hybrid vans to carbon bicycles
SUBARU IS PRODRIVE’S hit single, the word you’d blurt out if someone said ‘Prodrive’ in a word-association game. You’ll probably know there’s a richer tapestry than the McRae, Burns and Solberg WRC championships: that the business was founded in 1984 by David Richards (who still runs the show), that the 911 SC RS, its first ever rally car, kick-started the Rothmans-Porsche relationship, that Prodrive took Frank Sytner to BTCC glory in a BMW M3, won with the Ford Mondeo in the Super Touring days too. Today, Prodrive runs Aston Martin’s GT racing team, winning GTE Pro at Le Mans 2017.